# Alchemy IBS Private Limited Alchemy IBS Private Limited has been a growth agency since 2016. We learn your business first. Then we build everything it needs, with one team, from the research to the shoot. ## Capabilities - [Growth strategy](https://alchemyibs.com/services/growth-strategy/): Alchemy IBS Private Limited finds the position only your business can own, then turns it into an offer and a plan that our own team builds. - [Performance marketing](https://alchemyibs.com/services/performance-marketing/): Google, Meta, LinkedIn and YouTube campaigns from Alchemy IBS Private Limited, built on a positioning idea and measured on qualified leads, not clicks. - [B2B demand & ABM](https://alchemyibs.com/services/b2b-demand-generation/): Alchemy IBS Private Limited runs B2B demand generation and ABM for technology and industrial firms, built on the proof each buying committee member needs. - [SEO, GEO & content](https://alchemyibs.com/services/seo-and-content/): Alchemy IBS Private Limited builds technical SEO, content and AI-search readiness around a positioning idea and the words your buyers actually search with. - [Web experiences & CRO](https://alchemyibs.com/services/web-and-cro/): Alchemy IBS Private Limited plans, writes and builds websites and landing pages around the idea you sell, then improves them on evidence from real visits. - [CRM & revenue operations](https://alchemyibs.com/services/crm-and-revops/): Alchemy IBS Private Limited builds Zoho CRM, HubSpot and WhatsApp Business API workflows so every enquiry has an owner, a next step and a recorded outcome. - [Analytics & attribution](https://alchemyibs.com/services/analytics-and-attribution/): Alchemy IBS Private Limited sets up GA4, Tag Manager, conversion APIs, call tracking and CRM reporting, so marketing is judged on sales. - [AI & intelligent automation](https://alchemyibs.com/services/ai-and-automation/): Alchemy IBS Private Limited builds AI tools and automation with OpenAI, Claude, Gemini, Zapier and Make around specific tasks, with human review built in. - [Brand & creative](https://alchemyibs.com/services/brand-and-creative/): Alchemy IBS Private Limited turns a positioning idea into campaign concepts, ads, video and shoots, produced by the same team that found the idea. - [Digital product & software](https://alchemyibs.com/services/digital-products/): Alchemy IBS Private Limited plans and builds portals, web apps, dashboards and integrations when a growth problem turns out to be a software problem. ## Industries - [Healthcare](https://alchemyibs.com/industries/healthcare/): Alchemy IBS Private Limited plans healthcare marketing around booked and attended consultations, with compliant creative and front-desk follow-up built in. - [Technology & SaaS](https://alchemyibs.com/industries/technology-saas/): Alchemy IBS Private Limited positions software, SaaS, AI and IT services firms for buying committees, then builds the campaigns and sales material. - [Financial services](https://alchemyibs.com/industries/financial-services/): Alchemy IBS Private Limited plans lending and fintech acquisition around eligibility and reachability, with every claim checked against the rules. - [Local services](https://alchemyibs.com/industries/local-services/): Alchemy IBS Private Limited runs search, call tracking and booking follow-up for home-service, automotive and multi-location businesses, measured on jobs. - [Education](https://alchemyibs.com/industries/education/): Alchemy IBS Private Limited plans admissions campaigns and counsellor pipelines for institutes and study-abroad agencies, measured on applications. - [Real estate](https://alchemyibs.com/industries/real-estate/): Alchemy IBS Private Limited builds positioning, project sites, campaigns and follow-up for builders and property firms, measured on qualified site visits. - [Manufacturing & industrial](https://alchemyibs.com/industries/manufacturing-industrial/): Alchemy IBS Private Limited turns manufacturers' technical capability into the proof buying groups, distributors and integrators need to shortlist them. - [Retail & D2C](https://alchemyibs.com/industries/retail-d2c/): Alchemy IBS Private Limited builds creative, campaigns and stores for consumer brands, and sells to trade and corporate buyers as well as shoppers. ## Work - [TESP Labs: Sandesh](https://alchemyibs.com/work/tesp-labs-sandesh/): How Alchemy repositioned TESP Labs' Sandesh industrial gateway from a new product to a field-proven one, then built the campaigns and sales material. - [Search-led parts demand](https://alchemyibs.com/work/search-led-parts-demand/): Call-first Google Ads for a US used-parts seller, built by Alchemy around the exact part and vehicle each buyer searched for. - [Healthcare enquiry quality](https://alchemyibs.com/work/healthcare-enquiry-quality/): A fertility provider's campaign reporting, rebuilt by Alchemy around booked appointments, invalid enquiries sorted by cause, and regions. - [Eligibility-led acquisition](https://alchemyibs.com/work/eligibility-led-acquisition/): Eligibility-led Meta campaigns for an Indian personal-loan provider, run by Alchemy with valid leads tracked alongside cost per lead. - [Technical account demand](https://alchemyibs.com/work/technical-account-demand/): Account-based B2B campaigns for an energy software firm, built by Alchemy around the product problems of a named list of equipment makers. - [Ayruz](https://alchemyibs.com/work/ayruz/): Ayruz's website, rebuilt by Alchemy around Hire, Build and Accelerate, with eight industry suites written in each buyer's own language. - [Education growth system](https://alchemyibs.com/work/education-growth-system/): A Gulf healthcare-education business, rebranded by Alchemy, with campaigns, site and CRM built around each nurse's career pathway. - [Mr. Rooter Plumbing](https://alchemyibs.com/work/mr-rooter/): Call-first Google and Meta campaigns, ZIP-level territory control and call-to-job reporting for a Mr. Rooter franchise near King of Prussia, Pennsylvania. - [Clinical workflow planning](https://alchemyibs.com/work/clinical-workflow-planning/): A consultation web app for a wellness practice, planned by Alchemy around follow-up, prescriptions and practitioners who work remotely. - [Property buyer journey](https://alchemyibs.com/work/property-buyer-journey/): A property listing website for overseas investors, planned by Alchemy around the questions they need answered before they will take a call. - [Manufacturing partner positioning](https://alchemyibs.com/work/manufacturing-partner-positioning/): Alchemy repositioned a legacy chocolate brand as a manufacturing partner for brands, distributors and private-label buyers, and a proposal for its website. - [Institutional digital ecosystem](https://alchemyibs.com/work/institutional-digital-ecosystem/): Alchemy joined an institution's website, video, social and campaigns into one digital ecosystem, and scoped a sustainability concept as a separate MVP. - [Living Craft](https://alchemyibs.com/work/living-craft/): Alchemy positioned The Living Craft's agentic-systems programme around what breaks after the demo, then built its content and site copy. - [Logistics web experience](https://alchemyibs.com/work/logistics-web-experience/): Alchemy designed and built a responsive website prototype for a logistics business, ordered around the visitor's job before the company's operation. - [Career-assessment experience](https://alchemyibs.com/work/career-assessment-experience/): Alchemy built a career-assessment application in which fixed rules calculate the result, AI only explains it, and the report leads to a conversation. - [Ambit-N](https://alchemyibs.com/work/ambit-n/): Ambit-N Lifesciences' marketing, rebuilt by Alchemy around the buyer's application: B2B strategy, distributor tools, a website wireframe and a board pitch. ## Guides and articles - [Measuring acquisition cost](https://alchemyibs.com/research/measuring-acquisition-cost/): A practical guide to separating cost per enquiry, cost per qualified lead and cost per customer. Define the denominator before judging the result. - [Healthcare lead quality](https://alchemyibs.com/research/healthcare-lead-quality/): A measurement framework for healthcare teams connecting acquisition reports with contactability, service relevance and appointment records. - [Comparing channel efficiency](https://alchemyibs.com/research/comparing-channel-efficiency/): A guide to reviewing acquisition channels without confusing attributed activity, lead quality and business outcomes. - [Cheap leads can make growth expensive.](https://alchemyibs.com/insights/cheap-leads-expensive-growth/): Cost per enquiry is useful. It becomes misleading when it stands in for the quality of the conversation that follows. - [The landing page starts before the layout.](https://alchemyibs.com/insights/the-landing-page-brief/): A useful landing-page brief explains the visitor’s decision, the campaign promise and the evidence needed to connect them. - [The lead arrived. The process should not disappear.](https://alchemyibs.com/insights/the-lead-handoff/): Lead handling becomes easier to improve when every transition has a definition, an owner and a visible next action. - [Your buyer needs to convince someone else.](https://alchemyibs.com/insights/content-for-the-buying-group/): B2B content should help a person understand the offer and carry a credible case to the other people involved in the purchase. - [A better website brief is a set of buyer decisions.](https://alchemyibs.com/insights/the-brief-before-the-build/): Page counts describe the size of a website. They do not explain what the website needs to help a customer decide. - [A pilot needs a question. Not just a smaller budget.](https://alchemyibs.com/insights/a-pilot-needs-a-question/): A focused pilot is useful when it reduces a specific uncertainty and produces evidence for the next decision. - [Your reports may disagree for a reason.](https://alchemyibs.com/insights/why-reports-disagree/): Advertising, website analytics and CRM systems can count different events under the same familiar label. Reconciliation starts with definitions. - [A preview is not a launch.](https://alchemyibs.com/insights/a-preview-is-not-a-launch/): A website can look finished while its enquiry routing, production configuration and operational responsibilities remain untested. - [Where AI belongs is a workflow question.](https://alchemyibs.com/insights/where-ai-belongs/): Start with the work a system needs to perform, then decide whether a language model, a fixed rule or a person should handle it. - [Keep the rules clear. Let the model explain.](https://alchemyibs.com/insights/rules-before-models/): When an application combines calculations and generated language, separating their responsibilities makes the result easier to test and understand. ## Tools and reference - [Growth diagnostic](https://alchemyibs.com/resources/growth-diagnostic/): A 15-question self-assessment across marketing, technology and measurement. Your answers produce local guidance and suggested next steps, with no email gate. - [Lead-cost calculator](https://alchemyibs.com/resources/cpl-calculator/): Calculate cost per enquiry, qualified lead and customer from your own inputs. Choose a currency label; the calculator does not convert currencies. - [Growth glossary](https://alchemyibs.com/glossary/): Plain-language definitions from Alchemy IBS Private Limited for lead, attribution, CAC and other growth terms, and the misunderstanding to watch in each. ## Working with Alchemy - [Home](https://alchemyibs.com/): Alchemy IBS Private Limited researches your market, finds the position only you can own, then builds the campaigns, funnels, CRM and creative to carry it. - [About Alchemy](https://alchemyibs.com/about/): Alchemy IBS Private Limited is a strategy-led growth agency, founded in 2016 in Kerala. We find the idea a business is underselling, then build what carries it. - [Leadership](https://alchemyibs.com/about/team/): The three leaders of Alchemy IBS Private Limited, and the part each one plays in an engagement: the idea, the plan and measurement, and the scope. - [How we work](https://alchemyibs.com/about/how-we-work/): Every Alchemy IBS engagement runs in four steps: understand the business, find the position, build what carries it, then measure and sharpen. - [Careers](https://alchemyibs.com/about/careers/): No open roles are listed here. If you find the idea behind the work and like to build it too, send Alchemy IBS your introduction at hi@alchemyibs.com. - [Capabilities](https://alchemyibs.com/services/): Alchemy IBS finds the idea your business undersells, then one team builds what carries it: campaigns, websites, CRM, AI, creative and shoots. - [Industries](https://alchemyibs.com/industries/): How buying really works in healthcare, education, finance, technology, manufacturing, real estate, retail and local services, and what Alchemy IBS builds for each. - [Measurement guides](https://alchemyibs.com/research/): Working guides from Alchemy IBS Private Limited for teams reviewing acquisition cost, healthcare enquiry quality and channel efficiency. These are methods to apply to your own data, not industry benchmark reports. - [Engagement models](https://alchemyibs.com/engagement-models/): Start with strategy, a defined build, ongoing growth work or a focused pilot. Alchemy IBS Private Limited scopes each engagement around the decision in front of you. - [Pricing philosophy](https://alchemyibs.com/pricing-philosophy/): Alchemy IBS Private Limited prices each engagement after understanding the business. No packages, no hidden media costs, and the fee agreed in writing before work starts. - [Book a strategy conversation](https://alchemyibs.com/contact/): Tell Alchemy IBS Private Limited what you sell, who buys it and where growth has stalled. The first conversation is free. Any work after it is scoped and agreed first. - [Procurement](https://alchemyibs.com/procurement/): Legal identity, GSTIN, DIPP/KSUM recognition and how scope is contracted at Alchemy IBS Private Limited, est. 2016, Thiruvananthapuram, Kerala.