Live campaigns
A buyer typed one part for one car.
The ad typed it back.
A US seller of used engines and transmissions hired Alchemy IBS Private Limited to run its Google Ads. We built call-first search campaigns that repeat the exact part and vehicle each buyer typed, and cut the searches that could never become a sale. The campaigns ran live and were scaled.
At a glance.
| Client | Industry | Market | What we did | Stage |
|---|---|---|---|---|
| A used engine and transmission seller | Automotive parts | United States | Search strategy, call campaigns, dynamic keyword insertion, Performance Max, dynamic search ads, negative keyword cleanup | Live campaigns |
A national seller wanted enquiries at volume.
The seller needed a steady flow of enquiries from vehicle owners across the US. The usual answer to that brief is more budget on broad terms like "used engines" and a bidding strategy left to find the buyers. That brings traffic. It also brings people pricing a rebuild, researching a fault or looking for a part the seller doesn't stock.
The search term already told us what would sell.
Someone who types a make, model, year and engine size is not browsing. Their car is off the road and they need one part that fits it. The search term is the spec sheet, and it is the most useful thing the account knows about the buyer.
That changed what the campaigns had to do. The job was not to reach more people interested in auto parts. It was to answer the precise search with an ad that repeated it, and to get that person talking to someone who could confirm fit and availability. For a part this specific and this expensive, the phone call is the conversion. Buyers want a person to say "yes, this one fits" before they pay.
It also meant profit was decided by what the account said no to. Bid strategy mattered less than search intent and account hygiene.
Campaigns that repeat the exact search back to the buyer.
- Search campaigns structured by part and vehicle, so the ad a buyer sees matches the search they made.
- Dynamic keyword insertion to carry the searched part into the headline at scale, across a catalogue too large to write by hand.
- A move from form fills to phone calls: call-first campaigns and call extensions, so the main action was a conversation, not a form.
- Phone-first landing pages that put the number ahead of any form.
- Call tracking, so each call is tied back to the campaign and search that produced it.
- Dynamic search ads and Performance Max, planned to find long-tail part searches that a keyword list would miss.
- Negative keyword cleanup on a regular cycle, removing repair, how-to, new-part and out-of-range searches before they spent the budget.
The campaigns ran live and were scaled.
Enquiry volume was scaled across search, call and automated formats in the US market. We haven't been cleared to publish the account's figures. Every ad in it is tied to a specific search, and every call to a specific part.
Where fit is exact, the search can write the ad.
In categories with exact fit, the buyer has already done the targeting. Repeat their words, make the call easy, and spend as much effort on the searches you exclude as on the ones you bid for.
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