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Keyword Research

Keyword Research

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: Keyword Research.

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.


We will conduct keyword research based on your needs as a business.

The keywords will be broken down into three main types:

Focus Keyword

The core keyword that is chosen for each page.

Primary Keywords

The set of keywords that will appear in most of the descriptions and within the content.

Long-tail Keywords

These are the keywords that will only appear within the content of the website.

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